The system operates under the direction of José Manuel Vázquez Mendoza, an entrepreneur with direct experience in commercial operations and customer acquisition systems. His role as CEO stems from a practical approach: Buyer Vetted™ was not conceived from advertising theory, but from the real need to operate, scale, and control complex sales processes in highly competitive environments.

As CEO, José Manuel brings his experience working with multinational brands such as McDonald's International, The Coca-Cola Company, and Nestlé SA, along with a strategic and operational vision that connects technology, marketing, and commercial execution. José Manuel leads with a clear vision: to transform digital advertising into a governable, predictable, and business-aligned infrastructure, where customer acquisition ceases to be a speculative act and becomes a reliable growth system.